All-scenario Marketing

Customer Acquisition

Customer Promotion

Mature Customers

Customer Decline

Customer Churn

Overview

Program Overview

All-scenario Marketing Solution is an enterprise-level solution that manages customer life-cycle marketing for financial institutions

Suoxinda All-scenario Marketing Solution is an enterprise-level solution that manages customer life-cycle marketing for financial institutions, covering business scenarios and events through customer life-cycle, including acquisition, maturing, lapse, and churn.

Advantages

A rich library of customer acquisition scenarios

MGM marketing one covers business scenarios and business events at different stages such as customer acquisition, customer promotion, customer maturity, customer decline, and customer churn.

A rich library of enhancement scenarios

Increase in deposit, marketing for paycheck account holders, potential customer mining, analysis to activate dormant customers for higher MAU, long-tail customer marketing.

A rich library of conversion scenarios

Cross-sell of wealth management products, analysis of debit card to credit card conversion, prediction of customer borrowing potential, behavior prediction of customers with maturing wealth management products, competitor pricing analysis.

A rich library of churn & retention scenarios

Early warning of customer churn, retention, activation of dormant customers, prediction of fund flow.

Values

Solution Value

Featured Deposit Customers

Suoxinda has developed a distinctive marketing solution for a joint-stock commercial bank to focus on its depositors, leading to 90%+ of customer reach, spanning over 100 channels and loyalty marketing programs, increasing deposit of target customers by tens of millions of RMB Yuan, and contracting new depositors. 

Machine Learning Method Modeling

By modeling machine learning, Suoxinda helps a joint-stock commercial bank forecast the behavior of customers with maturing wealth management products. The solution flags customers with high risk of net AUM outflow, identifies common features of those desiring diversified asset allocation, and translates the findings into sales leads. By recommending non-money-market funds of top monthly sales, formulating a white list of wealth management products and other means, it helps the bank to target particular customer groups and channels with differentiated marketing strategies and campaigns. The solution reports 100% coverage of wealth management products and 90%+ coverage of customers with maturing wealth management products, reveals new patterns of customer behavior, and offers personalized marketing schemes for target customers.

Loss Of Mid-to-high-end Customer Base

Medium and high-end customers are leading contributors to retail banking profit of a state-owned bank. Therefore, it’s imperative to retain these customers for steady growth in profit. Suoxinda helps it construct an early warning model for customer churn. The model adopts data mining to analyze customer features and identify root causes of churn. With a list of potential churns automatically generated at regular intervals, the bank is able to segment high risk customers and conduct precision marketing to retain them. 

Experience it now and start the journey of digital transformation !