Thousands of "Time"
Precise Interaction Time
Suoxinda Real-time Marketing Platform (RTMP) captures real-time customer events such as transaction, browsing, and activation of new features to trigger follow-up marketing. Suoxinda Link-C enables flexible access to real-time events, rapid definition of real-time tags & events, and the creation and launch of marketing campaigns in real time. At the data level, it integrates batch data, real-time data, and online & offline model scoring data, facilitates on-the-fly customer engagement with stream processing and precise insight based on big data, and generates greater customer experience and higher marketing conversion rate.
Real-time Data Source Flexible Receiving & Automatic Processing
By configuring interface parameters corresponding to types of data source (including real-time message data and real-time cache data), data source address, authentication information, and data source field mapping, the system gains access to needed data in real time. When a real-time marketing campaign calls a data source, it performs field mapping according to the mapped fields and predefined processing logic for auto-generated data, and activates corresponding real-time processing.
Real-time Labeling Capability
Based on real-time data from upstream systems, Suoxinda RTMP can perform real-time tag creation, configuration calculation, and application management. With proper hardware setup, it runs real-time tag computation on a millisecond scale. The quick response enables the platform to capture customer behavior changes and events and generate insights just in time.
VISUAL REAL-TIME EVENT MANAGEMENT & PROCESS-BASED REAL-TIME EVENT PLANNING
Real-time AI Model Dynamic Scoring
With Suoxinda RTMP, marketers can access AI real-time model online, get dynamic scoring based on both batch and real-time tags of customers, and use the results to make informed decisions.
Real-time Application Release & Automated Operation
Suoxinda RTMP uses a real-time application compiler to automate the release of real-time marketing campaigns, which greatly improves the efficiency of campaign development. IT staff are supported by the platform's application operation tools for real-time management.
Advanced Real-time Computing Technology Support
Suoxinda RTMP supports mainstream real-time computing engines (Flink, Spark Streaming, etc.) to ensure time-effectiveness and maturity of computing. Combined with distributed caching, it covers all real-time marketing scenarios.