客户案例

Intelligent Financial Marketing

Financial Intelligent Marketing

With years of best practice in the financial industry, Ruihedata supports clients in every aspect, from consultation service on intelligent marketing, developing marketing middle office, scenario-driven marketing solutions, to implementing and applying various AI models

丰富的数字化转型成功案例

SUCCESS CASE

Building an intelligent marketing platform for a leading joint-stock commercial bank

银行在开展精准营销的过程中需要解决基于业务经验的目标客群筛选精准性的问题...
Machine Learning Smart MarketingUser Profiling

Building a user profile tagging system for a leading joint-stock commercial bank

2015年全行营销平台遭遇发展瓶颈,无法满足业务发展:旧的营销系统最多只能生成...
VisualizationMachine Learning Smart Marketing

Consultation and service on digital marketing for a joint-stock commercial bank

为进一步推进以凤凰计划为核心的提升改革,全面落实以客户为中心的战略目标,进一步实现数据营销...
Visualization Machine LearningSmart MarketingUser Profiling

Building a model factory of retail customers for a joint-stock commercial bank

现有数据模型和营销流程对零售客户经营的支撑略显乏力:零售客户仍有极大...
Visualization Machine LearningSmart MarketingUser Profiling

Data mining and analysis for a leading joint-stock commercial bank

银行低资产客户数量巨大,根据长尾效应,银行越发重视长尾客户的资产提升...
Visualization Data AnalysisPrecision

Early warning system on potential churn of medium and high-end customers for a state-owned bank

中高端客户是我行零售利润的贡献的主要来源,对中高端客群的流失挽留是维持零售利润...
Machine LearningPrecisionData Analysis

Building an intelligent marketing platform for a leading joint-stock commercial bank

信用卡市场营销缺乏统一管理,营销活动数据散乱;无法对客户细分、特征分析...
User Profiling Big DataSmart Marketing

Building system for a rural commercial bank to support the management of its stock customers and the

为满足我行信用卡开拓高质量新客户的需求,拟开展基于行内存量个人客户的挖掘与转化...
Big Data Smart MarketingUser ProfilingMachine Learning

Precision marketing for a city commercial bank

金融脱媒环境下,存量客户资产流失严重、新客及潜力客户资产提升乏力...
VisualizationData AnalysisPrecision

Data analysis modeling of corporate clients for a leading joint-stock commercial bank

行方业务系统功能不断优化提升,历史数据有了更多的积累。为了更好的满足对公领域...
PrecisionData AnalysisMachine LearningBig Data

Building a fission marketing platform for a leading joint-stock commercial bank

随着互联网金融的发展,传统MGM获客受到诸多约束,面临着活动开展繁琐...
Fission GainData PrecipitationPrecision

Consulting service on personalized precision marketing for a state-owned bank

缺乏360°客户视图,客户行为及需求分析和预测无法实现;无法针对不同客户...
User ProfilingBig DataSmart MarketingMachine Learning

Consulting service on scenario-driven marketing for a state-owned bank

某国有行深圳分行在信用卡营销管理所面临诸多的挑战,信用卡客户的行为...
User ProfilingBig DataSmart MarketingMachine Learning

Consulting service on the end-to-end transformation of small and micro enterprises banking system fo

随着互联网金融的快速发展及相关顶层设计及规则出台,对银行公司业务发展...
Machine Learning Smart MarketingUser ProfilingBig Data

Building a user profiling system of private banking & wealth management customers for a state-ow

更好开展大数据相关的应用,促进个人客户业务发展,为客户提供更好的服务...
Big Data Smart MarketingUser Profiling

Intelligent Financial Risk Control

Financial Intelligence Risk Control

Big data and artificial intelligence technology is applied for clients in the financial sector to control ricks intelligently, from the construction of risk control platform to ex-ante, in-process, and ex-post risk control of various financial products, including solutions for credit-application fraud prevention, transaction fraud prevention, and staff risk control

丰富的数字化转型成功案例

SUCCESS CASE

Real-time transaction anti-fraud solution for a credit card center

近年来,信用卡交易量增长迅猛,欺诈风险随之上升,银行信用卡交易欺诈防范面临...
VisualizationMachine LearningTransaction Fraud

Application fraud prevention solution for a credit card center

某银行新反欺诈申请系统一期已上线,但是在申请欺诈的识别能力、作业流程...
VisualizationMachine LearningDecision EngineApply Fraud

Consulting on anti-fraud of express payment service for a state-owned bank

近年随着电子银行业务的飞速发展,与之相伴的如假冒网站、钓鱼网站,交易信息...
可视化机器学习交易欺诈

Branch-level operation risk management for a leading retail bank

传统的人工提取分析风险管控已无法满足管控要求,亟待进一步精细化、智能化管理...
Visualization Data AnalysisInternal Risk Control

Branch-level staff risk control for a leading retail bank

存在银行内部风险:员工受贿,员工挪用资金,高额负债引发资金挪用等内部风险...
Visualization Data AnalysisInternal Risk Control

Credit business monitoring for a city commercial bank

某城市银行信贷业务上线,全流程化的数据、信贷业务监测暂未完善,特别是线上业务...
Visualization Data AnalysisBIZ Monitoring

Application fraud prevention for a city commercial bank

随着互联网、金融科技的发展,银行金融信贷业务从线下衍生线上领域,为更多的客户...
Visualization Data AnalysisApply Fraud

Application scorecard project for a city commercial bank

目前直销银行促使商业银行调整经营模式的浪潮中起着举足轻重的作用。在直销...
Visualization Data AnalysisApply Score

Big data risk control platform for an internet finance company

公司贷款申请量激增,面临旧有模型系统审核效率低下,较为依赖人工审批流程...
Visualization Data AnalysisApply FraudDecision Engine

Application fraud prevention solution for an internet finance company

某银行新反欺诈申请系统一期已上线,但是在申请欺诈的识别能力、作业流程...
VisualizationDecision EngineApply Fraud

Intelligent Financial Decision-making

Financial Intelligence Decision

In addition to solutions to intelligent finance, we also offer data-driven solutions to support intelligent decision-making, such as big data visualization platform, sales forecasting, inventory optimization, and Voice of Customers, etc

丰富的数字化转型成功案例

SUCCESS CASE

Voice of Customers for a mobile phone maker

互联网各平台上的客户声音影响潜在客户的产品选择,并指明产品提升的方向...
Visualization Text AnalysisStream ComputingBIZ Intelligence

Intelligent decision-making for a mobile phone maker

为了满足售后部门和计划部门对业务报表和部分指标的预测的需求,迫切需要构建...
Visualization BIZ IntelligenceData Analysis

Building a smart court system for a local government

为继续深化司法公开,加快建设“智慧法院”,某法院加强数据分析...
Visualization BIZ IntelligenceData AnalysisText Analysis

Masking of court files for a local government

裁判文书公开是司法公开的重要一环,在深化司法公开的政策背景下,裁判文书需经脱敏...
Visualization BIZ IntelligenceText Analysis

Building a data visualization platform for an insurance company

客户在业务发展中,数据应用面临数据分散存储在不同业务系统,存在数据孤岛现象...
Visualization BIZ Intelligence

Building a data visualization platform for a securities broker

数据堆积,缺乏动态规律及交互设计,运营人员使用不方便;对基础报表缺乏自动化系统追踪...
Visualization BIZ Intelligence

Building a sales forecast and collaboration platform for a renowned manufacturer

现有预测系统无法批量作业,预测效率低;且无法快速有效评估促销活动效应...
Visualization BIZ IntelligenceSupply Chain Sales ForecastCollaboration

Building a heritage data search platform for a joint-stock commercial bank

现有机制,对于分行进行相关数据查询,面临诸多挑战查本行、跨支行查询需授权...
Visualization BIZ Intelligence Data Analysis

Data analysis modeling of corporate clients for a leading joint-stock commercial bank

为了更好的满足对公领域精准营销、精细化营销、风险控制需求,加强数据挖掘模型...
Visualization Machine LearningSmart MarketingUser Profiling

Building a user profile tagging system for a leading joint-stock commercial bank

跑数时间超过半个小时;常用的指标无法保存;仅有300个用户标签,无法满足营销需求...
VisualizationMachine LearningTransaction Fraud

Experience it now and start the journey of digital transformation !