中 繁

Intelligent Financial Marketing

Building an intelligent marketing platform for a leading joint-stock commercial bank

银行在开展精准营销的过程中需要解决基于业务经验的目标客群筛选精准性的问题...
Machine Learning Smart MarketingUser Profiling

Building a user profile tagging system for a leading joint-stock commercial bank

2015年全行营销平台遭遇发展瓶颈，无法满足业务发展：旧的营销系统最多只能生成...
VisualizationMachine Learning Smart Marketing

Consultation and service on digital marketing for a joint-stock commercial bank

为进一步推进以凤凰计划为核心的提升改革，全面落实以客户为中心的战略目标，进一步实现数据营销...
Visualization Machine LearningSmart MarketingUser Profiling

Building a model factory of retail customers for a joint-stock commercial bank

现有数据模型和营销流程对零售客户经营的支撑略显乏力：零售客户仍有极大...
Visualization Machine LearningSmart MarketingUser Profiling

Data mining and analysis for a leading joint-stock commercial bank

银行低资产客户数量巨大，根据长尾效应，银行越发重视长尾客户的资产提升...
Visualization Data AnalysisPrecision

Early warning system on potential churn of medium and high-end customers for a state-owned bank

中高端客户是我行零售利润的贡献的主要来源，对中高端客群的流失挽留是维持零售利润...
Machine LearningPrecisionData Analysis

Building an intelligent marketing platform for a leading joint-stock commercial bank

信用卡市场营销缺乏统一管理，营销活动数据散乱；无法对客户细分、特征分析...
User Profiling Big DataSmart Marketing

Building system for a rural commercial bank to support the management of its stock customers and the

为满足我行信用卡开拓高质量新客户的需求，拟开展基于行内存量个人客户的挖掘与转化...
Big Data Smart MarketingUser ProfilingMachine Learning

Precision marketing for a city commercial bank

金融脱媒环境下，存量客户资产流失严重、新客及潜力客户资产提升乏力...
VisualizationData AnalysisPrecision

Data analysis modeling of corporate clients for a leading joint-stock commercial bank

行方业务系统功能不断优化提升，历史数据有了更多的积累。为了更好的满足对公领域...
PrecisionData AnalysisMachine LearningBig Data

Building a fission marketing platform for a leading joint-stock commercial bank

随着互联网金融的发展，传统MGM获客受到诸多约束，面临着活动开展繁琐...
Fission GainData PrecipitationPrecision

Consulting service on personalized precision marketing for a state-owned bank

缺乏360°客户视图，客户行为及需求分析和预测无法实现；无法针对不同客户...
User ProfilingBig DataSmart MarketingMachine Learning

Consulting service on scenario-driven marketing for a state-owned bank

某国有行深圳分行在信用卡营销管理所面临诸多的挑战，信用卡客户的行为...
User ProfilingBig DataSmart MarketingMachine Learning

Consulting service on the end-to-end transformation of small and micro enterprises banking system fo

随着互联网金融的快速发展及相关顶层设计及规则出台，对银行公司业务发展...
Machine Learning Smart MarketingUser ProfilingBig Data

Building a user profiling system of private banking & wealth management customers for a state-ow

更好开展大数据相关的应用，促进个人客户业务发展，为客户提供更好的服务...
Big Data Smart MarketingUser Profiling
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