Digital Marketing

Unrivalled marketing experience that is focused on user experience, empowered by AI and big data

and driven by integrated information flow


Scenario-driven Marketing

“Data + Scenario + Algorithm” spots new marketing leads and turbo-charge business growth

Automated Marketing

All-channel coordination and one-stop close-loop marketing from campaign initiation, customer screening, engagement strategy

to project review & approval, implementation, performance assessment and optimization

AI · Transforming finance for the future

Use the most advanced artificial intelligence technology to 

create new business value for financial institutions

Ruihedata Link-C

The Brain for Intelligent Marketing of Financial Institutions

Intelligent marketing platform, real-time marketing platform, personalized recommendation system, tag management system. Assisting financial institutions in building their one-stop close-loop marketing system with full automation. With our end-to-end integrated marketing solutions and their built-in intelligence, mobility and utmost user experience, financial institutions are empowered for all-dimensional connection with and precise management of their customers. A full package of marketing capabilities comprising data management, intelligent decision-making, targeted engagement, and performance assessment & feedback. Systemic solutions benefit financial institutions with maximal return on marketing input, successful implementation of marketing strategy, and steady business growth.

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Integrating intelligent marketing products to help financial institutions achieve business growth

PRODUCT

Marketing Intelligence Platform

Ruihedata Link-C aims to provide enterprises and financial institutions with integrated marketing solutions that feature end-to-end intelligence
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Real-time Marketing Platform

Help financial institutions capture real-time events such as customer transaction/browsing behavior, function activation, etc., realize trailing/posting marketing of events, and improve customer experience and marketing success rate
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Personalized Recommendation System

According to customer characteristic data, combined with customer hotspot data, present the most suitable products and services to customers in the form of customer preferences to achieve accurate matching of customers and content
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Tag Management System

Provide financial institutions with batch and real-time label life cycle management, label calculation, label recommendation, label service management, label service, etc., as well as label operation capabilities
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Marketing Content Management System

Help customers to achieve one-stop management of marketing content, to meet customers' needs for the construction of scenario-based interactive social marketing activities
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User Portrait System

Building a single customer 360 ° To help business / analysts of financial institutions sort out customer needs and provide precise products and services
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Financial big data & Artificial intelligence solutions

SOLUTION

Marketing Automation

Automation

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Real-time Marketing

Real-time

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Event-driven Marketing

Event

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Personalized Recommendation

Personalized

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User Profiling

Portrait

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MGM Customer Acquisition System

MGM Customers

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All-scenario Marketing

Full-scene

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Micro-segmentation Divider

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Interpretable Machine Learning

Explainable

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Automated Machine Learning

Automated

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Intelligent anti-Fraud

Anti-fraud

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Credit Risk Warning

Risk Warning

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Enterprise-level Data Platform

Enterprise-level Data

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Real-time Analysis & Calculation Platform

Analysis Calculated

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Data Warehouse

Data Warehouse

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Data Control Platform

Data Management

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Data Lake

Data Lake

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Regulatory Reporting Platform

Regulatory Reporting

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Partner of Choice for Financial Digitization in China

PARTNER

Bank

Insurance

Securities

Global leading customers

BANK - PARTNER

Bank

INDUSTRY

Bank of China, China Construction Bank, China Merchants Bank, SPD Bank,Minsheng Bank

China CITIC Bank, Ping An Bank,China Everbright Bank, China Guangfa Bank, Huaxia Bank


INSURANCEL - PARTNER

Insurance

INDUSTRY

PingAn、QHL、CIGNA

STOCK - PARTNER

Securities

INDUSTRY

Guosen Securities、Guangfa Securities、Essence Securities、Great Wall Securities

LEADING - PARTNER

Global leading customers

INDUSTRY

HUAWEI、HSU FU CHI、Wal-Mart、VIVO、OPPO

Experience it now and start the journey of digital transformation !